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Swim lessons · Allentown, PA

Banks Aquatic Coaching

Private swim lessons in Allentown. Families used to book by email, with payments in one app and the schedule in a shared document. I moved the site onto WordPress and built the booking system behind it, so families sign up and pay on their own and the coach runs his week from one screen.

Live since October 2026 Visit banksaquaticcoaching.com
banksaquaticcoaching.com The Banks Aquatic Coaching homepage: private swim lessons in Allentown, with a Start registration button
What I built
Online booking
Parents pick a time from the live schedule. Little ones go to a free evaluation first; older swimmers book lessons straight away.
Waiver and intake in the same flow
The waiver is signed on screen, with medical history and an emergency contact, before anyone pays.
Payments that finish the booking
Card payment through Stripe. Weekly lessons bill themselves every four weeks, and parents manage their own card.
Siblings and friends
Two swimmers can share a lesson. Anything unusual goes to the coach to set up, instead of a form that tries to cover every case.
A coach hub
Today's lessons, the weekly schedule, families, payments and announcements, all from his phone.
Built with
  • WordPress
  • Custom theme
  • Custom booking plugin
  • Stripe
How it goes
  1. 01 A call Thirty minutes, no charge. You tell me what you are dealing with.
  2. 02 A look I go through what you already have and where it actually hurts.
  3. 03 A number A fixed price and a plan, in writing, before anything starts.
  4. 04 The work I build it, launch it, and stay on the phone afterwards.

Who owns this at your company?

If you had to think about it, let's talk.

jai@lehighcto.com