:root { --cream: #fbfbfc; --cream-2: #eef0f5; --ink: #121729; --accent: #2f4bb5; --accent-tint: #e5e9f8; --accent-lift: #93a8f7; --warm: #5e6478; --warm-2: #969cb0; --warm-3: #c2c7d6; --hairline: #dde0ea; --hairline-2: #ebeef4; --sans: 'Plus Jakarta Sans', Helvetica, Arial, sans-serif; --mono: 'JetBrains Mono', ui-monospace, monospace; --r-card: 28px; --r-inner: 24px; --r-pill: 999px; --pad-card: 44px 48px; --pad-lg: clamp(32px, 4vw, 56px); --gap: 16px; --band: 28px; --section-gap: clamp(48px, 6vw, 96px); --container: 1240px; --nav-h: 113px; --edge: clamp(20px, 4vw, 48px); --shadow-card: 0 6px 24px rgba(18, 23, 41, 0.1); } *, *::before, *::after { box-sizing: border-box; } html { scroll-padding-top: var(--nav-h); } /* The admin bar overlays the sticky nav for logged-in users. It is fixed only above 783px; below that WordPress lets it scroll away, so the nav goes back to the viewport top. The token is set on because scroll-padding-top applies to the scrolling element. */ html:has(body.admin-bar) { --nav-h: 145px; } body.admin-bar .nav { top: 32px; } @media (max-width: 782px) { html:has(body.admin-bar) { --nav-h: 113px; } body.admin-bar .nav { top: 0; } } body { margin: 0; padding: 0; min-height: 100vh; display: flex; flex-direction: column; background: var(--cream); color: var(--ink); font-family: var(--sans); -webkit-font-smoothing: antialiased; } a { color: var(--accent); text-decoration: none; } a:hover { color: var(--ink); } img { max-width: 100%; } h1, h2, h3, p, blockquote, figure { margin: 0; } .plain { margin: 0; padding: 0; list-style: none; } /* Namespaced: WordPress puts `page`, `home`, `single` etc. on , so a bare .page here would also match the body element and drag its children (including #wpadminbar) into layout. */ .site { flex: 1; display: flex; flex-direction: column; background: var(--cream); padding-inline: var(--edge); } /* Every top-level band centres on the same measure, so nothing drifts out of alignment. */ .site > * { width: 100%; max-width: var(--container); margin-inline: auto; } /* The pause between sections is what makes them read as separate; inside one, stay tight. */ .section { padding: 0 0 var(--section-gap); } .stack { display: flex; flex-direction: column; gap: 10px; } .row { display: flex; flex-wrap: wrap; align-items: center; gap: 10px; } .card { border-radius: var(--r-card); padding: var(--pad-card); } .card--tint { background: var(--cream-2); } .card--inner { border-radius: var(--r-inner); padding: 32px; background: var(--cream-2); } /* The accent is a mid navy: dark enough to read on paper, too dark on ink. */ .section--bleed .label--accent, .section--bleed .num { color: var(--accent-lift); } .pill { display: inline-flex; align-items: center; border-radius: var(--r-pill); padding: 11px 20px; background: var(--cream); font-size: 15px; line-height: 1.4; } .pill--tint { background: var(--cream-2); } /* The tint is the band's own background, so on the band the pill inverts to paper. */ .section--band .pill--tint { background: var(--cream); } .btn { display: inline-flex; align-items: center; justify-content: center; border-radius: var(--r-pill); padding: 15px 28px; font-size: 15px; font-weight: 600; transition: background-color 0.18s ease, color 0.18s ease; } /* Every variant states its own hover colours: inheriting the global a:hover would land ink text on an ink background. */ .btn--primary { background: var(--accent); color: var(--cream); } .btn--primary:hover, .btn--nav:hover { background: var(--ink); color: var(--cream); } .btn--ghost { background: var(--cream); color: var(--ink); } .btn--ghost:hover { background: var(--ink); color: var(--cream); } .btn--nav { padding: 11px 22px; background: var(--accent); color: var(--cream); } .btn:focus-visible, a:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; } .label { font-family: var(--mono); font-size: 12px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--warm); } .label--accent { color: var(--accent); } .num { font-family: var(--mono); color: var(--accent); } .lede { font-size: 16px; line-height: 1.7; color: var(--warm); max-width: 760px; } .h-1, .h-2, .h-3 { font-weight: 600; letter-spacing: -0.02em; } .h-1 { font-size: clamp(36px, 4.4vw, 58px); line-height: 1.06; font-weight: 700; letter-spacing: -0.035em; text-wrap: pretty; } .h-2 { font-size: clamp(28px, 3vw, 40px); font-weight: 700; letter-spacing: -0.03em; } .h-3 { font-size: clamp(22px, 2vw, 26px); } .lede--narrow { max-width: 720px; } .lede--tight { max-width: 640px; } .nowrap { white-space: nowrap; } .gap-6 { gap: 6px; } .gap-8 { gap: 8px; } .gap-12 { gap: 12px; } .mr-6 { margin-right: 6px; } .align-end { align-items: flex-end; } .grid { display: grid; gap: var(--gap); } /* Fixed column counts: auto-fit would leave an orphan card on a half-filled row. */ .grid--2 { grid-template-columns: repeat(2, 1fr); } .grid--3 { grid-template-columns: repeat(3, 1fr); } .split { display: flex; justify-content: space-between; align-items: center; gap: 40px; } /* Full-bleed callout: the page's positioning line, centred, in its own colour band so it reads as a statement rather than as part of the hero card. */ .topbar { width: auto; max-width: none; margin-inline: calc(var(--edge) * -1); padding: 13px var(--edge); background: var(--accent-tint); } /* Plain centred text, not flex: as a flex row the dot and the status get orphaned onto their own lines when the sentence wraps. */ .topbar__line { margin: 0 auto; max-width: var(--container); font-size: 14px; font-weight: 500; line-height: 1.55; letter-spacing: 0; text-align: center; text-wrap: balance; color: var(--ink); } .topbar__line::before { content: ''; display: inline-block; width: 7px; height: 7px; margin-right: 9px; border-radius: 50%; background: var(--accent); vertical-align: middle; } .topbar__status { display: inline-block; color: var(--accent); } .topbar__status::before { content: '·'; margin-right: 10px; color: var(--warm-2); } /* The nav floats: an opaque backing band would show as a cream box clipped to the container, which reads badly over the full-bleed section. The pill itself is the surface. */ .nav { position: sticky; top: 0; z-index: 10; padding: 20px 0; pointer-events: none; } .nav__bar { display: flex; align-items: center; justify-content: space-between; background: var(--cream-2); border-radius: var(--r-pill); padding: 12px 14px 12px 26px; box-shadow: var(--shadow-card); pointer-events: auto; } .nav__brand { font-size: 17px; font-weight: 700; letter-spacing: -0.01em; color: var(--ink); } .nav__links { display: flex; align-items: center; gap: 28px; font-size: 14px; color: var(--warm); } /* :not(.btn) so the CTA keeps its own colours — a bare `.nav__links a` outranks `.btn--nav`. */ .nav__links a:not(.btn) { color: var(--warm); } .nav__links a:not(.btn):hover { color: var(--ink); } .hero { padding: clamp(16px, 3vw, 36px) 0 var(--section-gap); } .hero__grid { display: grid; grid-template-columns: 1.3fr 1fr; gap: var(--gap); } .hero__copy { display: flex; flex-direction: column; justify-content: center; gap: 24px; padding: var(--pad-lg); } .hero__intro { max-width: 520px; font-size: 17px; line-height: 1.7; color: var(--warm); } .hero__actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 6px; } .hero__portrait { position: relative; margin: 0; min-height: 100%; aspect-ratio: 4 / 5; border-radius: var(--r-card); overflow: hidden; background: var(--cream-2); } /* Names the face without a scrim: a solid card keeps the type legible over any crop. */ .hero__id { position: absolute; left: 20px; right: 20px; bottom: 20px; display: flex; align-items: center; justify-content: space-between; gap: 16px; padding: 16px 22px; border-radius: var(--r-inner); background: var(--cream); } .hero__idtext { display: flex; flex-direction: column; gap: 2px; } /* The one place on the page a stranger can go and check who this is. */ .hero__in { display: inline-flex; align-items: center; justify-content: center; flex: none; width: 40px; height: 40px; margin-right: -8px; border-radius: 50%; color: var(--warm); transition: color 0.18s ease, background-color 0.18s ease; } .hero__in:hover { color: var(--accent); background: var(--accent-tint); } .hero__name { font-size: 16px; font-weight: 700; letter-spacing: -0.01em; } .hero__role { font-size: 14px; color: var(--warm); } .hero__portrait img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: 50% 20%; display: block; } .section__head { display: flex; flex-direction: column; gap: 14px; max-width: 780px; padding: 0 0 40px; } /* A numbered eyebrow gives the eye a landmark to stop on before the block of content. The rule above it is the mark that a new section has started. */ .section__eyebrow { display: flex; align-items: center; gap: 14px; color: var(--accent); padding-bottom: 2px; } .section__eyebrow::before { content: ''; width: 32px; height: 2px; background: var(--accent); } .section__head .lede { font-size: 17px; } .symptom { border-radius: var(--r-inner); padding: 28px 32px; background: var(--cream-2); font-size: 17px; line-height: 1.55; } .deskrow { display: grid; grid-template-columns: 240px 1fr; gap: 32px; padding: 26px 0; border-top: 1px solid var(--hairline); } /* Without a card edge, the top rule is what opens the list. */ .deskrow:first-child { border-top-width: 2px; border-top-color: var(--accent); } .deskrow:last-child { border-bottom: 1px solid var(--hairline); } .deskrow__term { font-size: 19px; font-weight: 600; } .deskrow__def { font-size: 17px; line-height: 1.7; color: var(--warm); } /* A divider sits between two bands, so the space above it (the parent's gap) and the space below it (this padding) are the same value. */ .divider { border-top: 1px solid var(--hairline); padding-top: var(--band); } .divider--soft { border-color: var(--hairline-2); } .rates { display: flex; flex-direction: column; gap: var(--band); } /* Its own grid rather than .grid--3: three price tiers must never break to 2 + 1. */ .rates__tiers { display: grid; /* Column count follows the number of cards in content.py, so adding or removing a tier needs no CSS change. */ grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 0; } .rate { position: relative; display: flex; flex-direction: column; gap: 14px; padding: 36px 40px; border-top: 2px solid var(--hairline); } .rate + .rate { border-left: 1px solid var(--hairline); } .rates__tiers > :first-child { padding-left: 0; } .rates__tiers > :last-child { padding-right: 0; } /* The retainer is the offer; a rule in the accent marks it without boxing it. */ .rate--feature { border-top-color: var(--accent); } .rate--feature .rate__amount { color: var(--accent); } .rate--feature::after { content: none; } .rate__price { display: flex; flex-direction: column; align-items: flex-start; gap: 4px; } .rate__amount { font-size: clamp(44px, 4.4vw, 60px); font-weight: 700; line-height: 1; letter-spacing: -0.03em; } .rate__qual { font-size: 14px; line-height: 1.2; color: var(--warm); } .rate__note { font-size: 15px; line-height: 1.65; color: var(--warm); } .quote { display: grid; grid-template-columns: 1fr 300px; gap: 56px; align-items: center; } .quote__text { font-size: clamp(22px, 2.4vw, 32px); line-height: 1.35; letter-spacing: -0.02em; font-weight: 500; text-wrap: pretty; } .quote__name { font-size: 16px; font-weight: 600; } .quote__role { font-size: 14px; color: var(--warm-2); } .cta { padding: var(--pad-lg); } .cta__sub { font-size: 16px; color: var(--warm); } .cta .btn { padding: 17px 30px; } .footer { display: flex; justify-content: space-between; /* Top-aligned: the two columns have different line counts, so bottom-aligning opened a gap above the shorter one. */ align-items: flex-start; gap: 32px; margin-top: auto; padding: 28px 8px 40px; border-top: 1px solid var(--hairline); font-size: 13px; line-height: 1.7; color: var(--warm); } .footer__nap { text-align: right; } .footer a:not(.btn) { color: var(--warm); } .footer a:not(.btn):hover { color: var(--ink); } .prose { padding: var(--pad-lg); font-size: 17px; line-height: 1.7; } .prose > * + * { margin-top: 1.1em; } /* The rates band shares the bleed geometry; only the colours differ. */ .section--band { width: auto; max-width: none; margin-inline: calc(var(--edge) * -1); margin-bottom: var(--section-gap); padding: clamp(64px, 8vw, 104px) var(--edge); background: var(--cream-2); /* One step darker: the page hairline disappears against the band's own tint. */ --hairline: #d3d8e4; } .section--band > * { max-width: var(--container); margin-inline: auto; } /* One full-width band of ink: the single hard stop in an otherwise cream page. The negative inline margin cancels .site's edge padding, so it spans the viewport. */ .section--bleed { width: auto; max-width: none; margin-inline: calc(var(--edge) * -1); margin-bottom: var(--section-gap); padding: clamp(56px, 7vw, 96px) var(--edge); background: var(--ink); color: var(--cream); } .section--bleed > * { max-width: var(--container); margin-inline: auto; } .section--first { padding-top: clamp(24px, 3vw, 48px); } .section--last { padding-bottom: var(--section-gap); } .card--pills { gap: var(--band); } .deskrow__def { margin: 0; } .desk__list { margin: 0; } .rate__per { font-size: 15px; } /* Proof: the figures carry it, so they get the tier treatment rather than body copy. */ .proof { display: flex; flex-direction: column; gap: var(--band); } .proof .work { margin-top: -14px; } .proof__stats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; } .proof__stat { display: flex; flex-direction: column; gap: 10px; padding: 0 32px; } .proof__stat:first-child { padding-left: 0; } .proof__stat + .proof__stat { border-left: 1px solid var(--hairline); } .work__head { display: flex; align-items: baseline; flex-wrap: wrap; gap: 6px 14px; } .work__name { font-size: 22px; font-weight: 700; letter-spacing: -0.02em; } .work__meta { font-size: 15px; color: var(--warm); } /* The work itself, framed as a browser so it reads as a live site rather than a picture of one. A stranger recognises the brand faster than they read a claim. */ .work { display: block; overflow: hidden; border-radius: var(--r-inner); background: var(--ink); box-shadow: var(--shadow-card); transition: transform 0.28s cubic-bezier(0.22, 1, 0.36, 1), box-shadow 0.28s ease; } .work:hover { transform: translateY(-3px); box-shadow: 0 18px 44px rgba(18, 23, 41, 0.18); } .work__bar { display: flex; align-items: center; gap: 12px; padding: 12px 16px; background: var(--ink); } .work__dots { display: flex; gap: 6px; } .work__dots i { width: 9px; height: 9px; border-radius: 50%; background: var(--warm-3); opacity: 0.5; } .work__url { font-family: var(--mono); font-size: 12px; color: var(--warm-2); } .work__shot { display: block; width: 100%; height: auto; } /* The claim leads and the figure sits inside the sentence as its evidence — a number on its own proves an audience, which is not what is being bought here. */ .proof__claim { font-size: 19px; font-weight: 600; } .proof__ev { font-size: 16px; line-height: 1.65; color: var(--warm); } .proof__stat .num { font-size: 17px; } .proof__foot { justify-content: space-between; flex-wrap: wrap; gap: 20px; } .proof__note { font-size: 15px; line-height: 1.7; color: var(--warm); max-width: 52ch; } .rate__terms { font-size: 14px; color: var(--warm-2); } /* The sequence a caller is buying, at the point they decide to call. */ .steps { display: flex; flex-direction: column; gap: 18px; margin-bottom: var(--section-gap); } .steps__list { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; } .steps__step { display: flex; flex-direction: column; gap: 8px; padding: 24px 32px 0 0; border-top: 2px solid var(--hairline); } .steps__step + .steps__step { padding-left: 32px; border-left: 1px solid var(--hairline); } .steps__n { font-family: var(--mono); font-size: 12px; letter-spacing: 0.1em; color: var(--accent); } .steps__term { font-size: 19px; font-weight: 600; } .steps__def { font-size: 16px; line-height: 1.65; color: var(--warm); } .rates__compare { max-width: 62ch; margin-top: var(--band); font-size: 16px; line-height: 1.65; color: var(--warm); } /* The one free thing on a page of prices. Paper on the tinted band so it reads as the way in rather than as a fourth tier. */ .ratescall { display: flex; align-items: center; justify-content: space-between; gap: 40px; margin-top: var(--band); padding: 36px 40px; /* Square on the ruled edge: a 3px accent bowing around a 24px radius reads as a mistake rather than a marker. */ border-radius: 0 var(--r-inner) var(--r-inner) 0; background: var(--cream); border-left: 3px solid var(--accent); } .ratescall__note { font-size: 16px; line-height: 1.7; color: var(--warm); max-width: 60ch; } .ratescall .btn { flex: none; padding: 17px 30px; } .quote { margin: 0; } @media (max-width: 900px) { :root { --pad-card: 28px 24px; --gap: 12px; --band: 22px; } .hero__grid, .quote, .deskrow { grid-template-columns: 1fr; } /* Tablet: two cards abreast, the third spanning, rather than three empty full-width bands. */ .grid--3 { grid-template-columns: repeat(2, 1fr); } .grid--3 > :last-child { grid-column: 1 / -1; } /* Stacked, the portrait spans the full width, so cap its height instead of keeping a ratio. */ .hero__portrait { aspect-ratio: auto; height: clamp(340px, 52vh, 470px); } .hero__portrait img { object-position: 50% 16%; } /* Short crop: the card shrinks to its text and tucks into the corner, off the face. */ .hero__id { right: auto; left: 12px; bottom: 12px; padding: 11px 16px; } .hero__name { font-size: 15px; } .hero__role { font-size: 13px; } .quote, .cta { gap: 24px; } .section__head { padding-bottom: 26px; } /* The bands keep their full-bleed edge but not their desktop breathing room. */ .section--band, .section--bleed { padding: clamp(44px, 9vw, 64px) var(--edge); } .deskrow:first-child { border-top-width: 2px; } .rates__tiers { grid-template-columns: 1fr; } .rate { padding: 28px 0; } .rate + .rate { border-left: 0; } .ratescall { flex-direction: column; align-items: flex-start; gap: 24px; padding: 28px; } .deskrow { gap: 6px; } .split, .footer { flex-direction: column; align-items: flex-start; gap: 20px; } /* Stacked, the two footer halves read as one centred block. */ .footer { align-items: center; text-align: center; } .footer__nap { text-align: center; } .nav__links { gap: 16px; font-size: 13px; } .nav__bar { padding: 10px 10px 10px 18px; } } @media (max-width: 720px) { .grid--2, .grid--3 { grid-template-columns: 1fr; } /* Phone: one centred column. Headings, labels, figures and buttons all sit on the same axis so the page reads as a single flow instead of a ragged left edge. */ .section__head, .hero__copy, .rate, .ratescall, .ratescall .stack, .cta, .cta .stack { align-items: center; text-align: center; } .section__head { max-width: 100%; } .hero__actions, .card--pills .row, .ratescall, .cta { justify-content: center; } .hero__intro, .ratescall__note, .rate__note, .section__head .lede { margin-inline: auto; } .symptom, .deskrow, .deskrow__term, .quote, .quote__text { text-align: center; } /* The eyebrow's marker rule centres with its text rather than hanging off the edge. */ .section__eyebrow { justify-content: center; } .rates, .rate__price { align-items: center; } /* The new blocks follow the same one-column, one-axis rule as everything else. */ .proof__stats, .steps__list { grid-template-columns: 1fr; } .proof__stat, .steps__step { align-items: center; text-align: center; padding: 22px 0; } .proof__stat:first-child { padding-left: 0; } .proof__stat + .proof__stat, .steps__step + .steps__step { padding-left: 0; border-left: 0; border-top: 1px solid var(--hairline); } .steps__step { border-top: 1px solid var(--hairline); } .steps__step:first-child { border-top-width: 2px; border-top-color: var(--accent); } .proof__foot, .steps, .work__head { align-items: center; text-align: center; justify-content: center; } .proof__foot { justify-content: center; } .divider .label { text-align: center; } } @media (max-width: 560px) { .nav__links a:not(.btn) { display: none; } .topbar__line { font-size: 13px; } .rate__amount { font-size: 40px; } /* Full-bleed pills stack into a tall ragged column; smaller ones sit two-up. */ .card--pills .pill { padding: 9px 14px; font-size: 14px; } .card--pills .row { gap: 8px; } /* The eyebrow reads as a heading for the row below it, not as another pill beside it. */ .divider .label { flex: 1 0 100%; margin: 0 0 2px; } /* Buttons are the one thing worth stretching: full width beats a ragged half-row. */ .hero__actions, .cta { align-items: stretch; } .hero__actions .btn, .cta .btn { width: 100%; } } /* Motion. The reveal's resting state is set from JS, so .has-reveal is the only thing standing between a script failure and a page nobody can read. */ .has-reveal [data-reveal] { opacity: 0; transform: translateY(14px); } .has-reveal [data-reveal].is-in { opacity: 1; transform: none; transition: opacity 0.5s ease var(--reveal-delay, 0ms), transform 0.5s cubic-bezier(0.22, 1, 0.36, 1) var(--reveal-delay, 0ms); } /* No fill on hover: the outer tiers run to the container edge, so a block of paper there lands as a hard vertical seam against the band. The top rule wipes in instead, which has no edges to catch. */ .rate::after { content: ''; position: absolute; top: -2px; left: 0; right: 0; height: 2px; background: var(--accent); transform: scaleX(0); transform-origin: left; transition: transform 0.32s cubic-bezier(0.22, 1, 0.36, 1); } .rate:hover::after { transform: scaleX(1); } .rate__amount { transition: color 0.2s ease; } .rate:hover .rate__amount { color: var(--accent); } .symptom, .pill { transition: background-color 0.18s ease, color 0.18s ease; } .pill:hover { background: var(--accent-tint); } .deskrow__term { transition: color 0.18s ease; } .deskrow:hover .deskrow__term { color: var(--accent); } .nav__links a[aria-current='true'] { color: var(--accent); } @media (prefers-reduced-motion: reduce) { *, *::before, *::after { animation-duration: 0.01ms !important; transition-duration: 0.01ms !important; } }